Here at Five Star Web Solutions we believe that in today's society a strong online presence is a marketing necessity for any business. Years ago advertising in the local Yellow Pages, direct mailers, word of mouth, etc... were enough to help small business survive and succeed. Times and technologies have evolved and created a culture of instant information retrieval on just about any industry, product, or service available. You've all seen the economic changes over just the past few years. Google and Bing are the new Yellow Pages. When someone is looking for a local business, they no longer reach for the big yellow book, the reach for the mouse, smartphone, or tablet.
Running a business is a commitment that requires dedication to your service, a keen sense of what your customers want/need, and being able to keep up with strategies that help you achieve success from year to year. When businesses trust us here at Five Star Web Solutions with portraying their community presence online, we do our best to find out everything about the business in order to identify how to connect with their customer-base online.
We take pride in connecting with business owners on a personal level to make sure we understand the "lingo" of their market. Keywords and content relevancy are what bring you up higher in the search engine rankings, which in turn generates online leads for your business. Most web companies out there will simply build your site, throw in a couple of keywords, and hope for the best. You're on your own from there. We understand here that having a successful website takes time and research on keywords, descriptions, titles, and content relevancy. You may not start out at the top of the search engines in your local market interest but with research, changes, and monitoring we do our best to increase your position week after week.
Design is important when building a website. You want your customers and potential customers to be drawn to your website. Just as important is how your website functions for different browsers and equipment. Your website should be accessible for all platforms. (Mobile, Tablet, and PC) Some of our customers mobile to PC website page views are as high as 40% mobile vs. 60% PC. Why is this so important? When people on the go are in need, they turn to Google Places, Maps, and Business to search out products or services you offer. If they can read about your business and can't read about your competitor, they are more likely to come to you first. Likewise, if your content is more fresh and relevant over your competitor, they're more than likely to contact you first.